I Could Never Understand Living Under Tyrannies Of The Old...

Andrew Plascencia 09/27/2014 Final Essay Literature Prof. H Zameni Little Hope I could never understand living under tyrannies of the old world. The best we can do is learn from those who were there. Literature has been called the reflection of human experience and to many, including my self; it can be a window peering into another age. Chimney sweeps in the old United Kingdom used to be teams of young boys sold into the profession usually to settle a debt and without work regulations; these children would suffer harsh conditions with seemingly no end in sight, minus the permanent solution. It is this struggle we can peer into when reading William Blake’s poem, â€Å"The Chimney Sweeper.† A young boy shows his hope for brighter days through†¦show more content†¦What would life be like outside the constant beating and rigid order of conduct? Author, Kate Chopin, beautifully illustrates the thought process of such a woman. Though faced with a new and challenging reality, the truth remains, life goes on. Freedom will come for those who escape their captors and at first where they may panic soon another feeling takes hold. Small and persisting until unavoidable, in an overwhelming fashion the protagonist finds freedom and we as readers are awakened to the possibility of where we may need or have had freedom. â€Å"The Story of an Hour,† properly named, is an amazing example of irony. As soon as the reader is led to believe this newfound reality for the dear protagonist, she is killed at the stroke of a heart attack. Cause of death: too good to be true. Her husband stands in the doorway unaware he was even suspected to have been in the horrible train accident that supposedly took his life. With this story Chopin has established a dark tone I find similar to the work of Blake. They both show amazing examples of the power of hope and the elasticity of the human spirit. In â€Å"The Chimney Sweeper,† a young boy has a hard time coming to terms with having to cut his hair. He doesn’t quite have the mental age for this kind of decision and it is made for him that he must cut his hair to [avoid infestation and vermin.] (Gordon, Todd. Section 7.) The narrator tells young Tom

Transnational Networks And Its Influence On The World On A...

The way socio-political matters are been handled in the 21st century calls for a redefinition of governance and its influence on the world on a global level. NGOs transnational networks are very influential in the enforcement of policy that breaks through states and government. A Government is the governing body of a nation, state, or community and governance the action or manner of governing. Over the years globalization has brought about transnational networks in international politics. What is novel is this networks ability of mobilizing non-state actors with information strategically to help create new issues and persuade over much powerful organizations and government. We in a generation that an issue be it women’s right, human rights, environmental issues becomes a worldwide subject through campaigns internationally. Non-state activist or NGOs normally carry out these campaigns through transnational network advocacy with goals to influence states and international organizations. Globalization has facilitated the growth of these networks and makes new forms of governance imperatives (Naim 2005). The government of states have over the years been faced by pressure of these non state actors to change their policy bringing a whole new definition to the word governance has seen in the 1993 international treaty to ban landmines in which the international NGOs played key roles in making points of environmental degradation and mistreatment of the poor. These were able to putShow MoreRelatedTransnationalism: The Study of Population Moves1737 Words   |  7 Pagesthe study of population movements in a world where improved modes of transport, as well as the images that are transmitted by means of modern telecommunications have shortened the social distance between sending and receiving countries. An immigrants ability to adapt to a different nation has become an easier task than it was before. Customs, practices, religions, political standings and cultures have blended in many nations to create an almost global civilization where media and communicationRead MoreAspects Of Transnational It Operations969 Words   |  4 PagesAspects of Transnational IT Operations The social, economic, and technological market places are incorporating information technology (IT) systems in many countries that support the activities of a business. Competition throughout several industries have brought about many new changes, but specifically, a growth of transnational opportunities. â€Å"A transnational business conducts operations in several countries with varying degrees of coordination and integration of strategy and operations† (BasuRead MoreIs the State Still the Most Important Actor in International Relations1097 Words   |  5 Pagesthe society, government as well as the people living there. Before the Second World War, State is often seen as the main actor in international Relations as it can declare states of wars, control most of the economic influence within the region and larger states often dominant the role of international relations within the region or even in the globe. However, after the Second World War, the impacts on state influen ce as an actor has become less important than before, regarding to this point, thereRead MoreGlobalization : The Globalization Story1361 Words   |  6 Pageslarger historical process of industrialization and, like industrialization, globalization is the product of choices made by powerful actors. As a result of these choices, life has changed all over the world, but these changes do not affect everyone in the same way. Economic capacity gives transnational corporations and the leaders of powerful industrial nations the power to promote increased trade and advance communications, which they do to benefit their own agendas. Therefore, it stands to reasonRead MoreTransnational Corporations As The Movers And Shapers Of The World Economy : A Critical Consideration1428 Words   |  6 PagesTransnational Corporations as the Primary ‘movers and shapers’ of the World Economy: A critical consideration Transnational corporations (TNC’s) have often been regarded by many commentators as the dominant institutions within the contemporary global economy, and popular discourse has regularly painted TNC’s as amoral financial behemoths that transcend state boundaries and plunder the earth’s resources at will. Dicken (2007), in his examination of TNC’s, attempted to allay some of the misconceptionsRead MoreThe Newly Born Conceptual Framework Of Globalisation1542 Words   |  7 Pagesbetween what were once localised structures and the wider world. At degrees greater than ever before, global exchanges have extended beyond traditional interactions - encompassing not only objective processes but also subjective. In other words, contemporary interactions are no longer confined to mere intermingles or exchanges for trade. They have intensified to foster a global homogenisation - impacting all dimensions of the transnational from political and economical to the cultura l. This essayRead MoreHow Planning Has Changed Over The Years Essay1710 Words   |  7 Pages Twenty-five years ago, firms conducted global trade; however, it was not as complex or as interrelated. In comparison to organizations today, there was less outside influence and the world was less connected. In the past, firms were able to use known rule sets, or past business knowledge, to adjust operations in a response to change (Vecchiato, 2015). Technology, advancements in research and development, and the overall employee landscape drastically changed from twenty-five years ago, whichRead MorePolitical And Media Systems And Ownership Practices855 Words   |  4 Pagesemerging transnational news sphere, as well as the journalistic practices that are outside of Western media domains with issues of global importance becoming more salient than ever. These ideas have been explored through the readings as both papers describe certain characteristics of both political and media systems and ownership practices of news organizations to gain insight into the implications of â€Å"global† journalism. Whilst Hellman and Reigert focus on conceptualizing the transnational news sphereRead MoreTransnational Corporation (TNC) Networks1602 Words   |  7 PagesThe term of Transnational Corporation (TNC), as its name suggests, is a reference to a firm whose influence is not limited to a single nation. â€Å"A transnational corporation is a firm that has the power to coordinate and control operations in more than one country† (Dicken, 2011, p. 110). This influence can take many forms such as subsidiaries or production facilities in other countries, but ownership is not mandatory for a corporation to have sway in another country. A TNC could gain power in a countryRead MorePolicy Engagement with Iran1715 Words   |  7 Pagessignificant responsibility, such as hostage holding. Still, history shows negotiated agreements between Iran and the United States are p ossible and the security interests of the two countries coincide. Iran has influence in oil markets, which gives the country an important tool with which to influence the behavior of consuming nations such as the U.S. As the Iranian economy continues to strain under mismanagement, the obsession for nuclear power, corruption, and crippling subsidies, the strategy of engagement

Cold War Convair B-36 Peacemaker Bomber

The Convair B-36 Peacemaker bridged the pre- and post-World War II worlds. Conceived as a long range bomber for US Army Air Corps should Great Britain be defeated by Germany, the design was pushed forward to serve as the United States first dedicated nuclear bomber of the postwar atomic age. To meet its design specifications, the B-36 proved to be a massive aircraft and was ungainly to fly. Its early development was plagued by design issues and a lack of priority during the war years. Fast Facts: B-36J-III Peacemaker Length: 161 ft. 1 in.Wingspan: 230 ft.Height: 46 ft. 9 in.Wing Area: 4,772 sq. ft.Empty Weight: 171,035 lbs.Loaded Weight: 266,100 lbs.Crew: 9PerformancePower Plant: 4Ãâ€" General Electric J47 turbojets, 6Ãâ€" Pratt Whitney R-4360-53 Wasp Major radials, 3,800 hp eachRange: 6,795 milesMax Speed: 411 mphCeiling: 48,000 ft.ArmamentGuns: 8 remotely operated turrets of 2Ãâ€" 20 mm M24A1 autocannons Once it was introduced in 1949, the B-36 was chastised for its cost and poor maintenance record. Though it survived these criticisms and relentless attacks from the US Navy, which was also seeking to fulfill a nuclear delivery role, its service life proved short as technology quickly made it obsolete. Despite its shortcomings, the B-36 provided the backbone of the US Air Forces Strategic Air Command until the arrival of the B-52 Stratofortress in 1955. Origins In early 1941, with World War II (1939-1945) raging in Europe, the US Army Air Corps began to have concerns regarding the range of it bomber force. With the fall of Britain still a potential reality, the USAAC realized that in any potential conflict with Germany, it would require a bomber with transcontinental capability and sufficient range to strike targets in Europe from bases in Newfoundland. To fill this need, it issued specifications for a very long-range bomber in 1941. These requirements called for a 275 mph cruising speed, a service ceiling of 45,000 feet, and a maximum range of 12,000 miles. These requirements quickly proved beyond the capabilities of existing technology and the USAAC reduced their requirements in August 1941 to a 10,000-mile range, ceiling of 40,000 feet, and cruising speed of between 240 and 300 mph. The only two contractors to answer this call were Consolidated (Convair after 1943) and Boeing. After a brief design competition, Consolidated won a development contract that October. Ultimately designating the project XB-36, Consolidated promised a prototype within 30 months with second six months later. This timetable was soon disrupted by the US entry into the war. Development Delays With the bombing of Pearl Harbor, Consolidated was ordered to slow the project in favor of focusing on B-24 Liberator production. While initial the mock-up was completed in July 1942, the project was plagued by delays caused by a lack of materials and manpower, as well as a move from San Diego to Fort Worth. The B-36 program regained some traction in 1943 as the US Army Air Forces increasingly required long range bombers for the campaigns in the Pacific. This led to an order for 100 aircraft before the prototype had been completed or tested. B-36A Peacemaker with a B-29 Superfortress for size comparison, 1948. US Air Force Overcoming these obstacles, designers at Convair produced a mammoth aircraft that far exceeded any existing bomber in size. Dwarfing the newly arriving B-29 Superfortress, the B-36 possessed immense wings which permitted cruising altitudes above the ceilings of existing fighters and anti-aircraft artillery. For power, the B-36 incorporated six Pratt Whitney R-4360 Wasp Major radial engines mounted in a pusher configuration. While this arrangement made the wings more efficient, it led to problems with the engines overheating. Designed to carry a maximum bomb load of 86,000 lbs., the B-36 was protected by six remote controlled turrets and two fixed turrets (nose and tail) which all mounted twin 20 mm cannon. Manned by a crew of fifteen, the B-36 had a pressurized flight deck and crew compartment. The latter was connected to the former by a tunnel and possessed a galley and six bunks. The design was initially plagued with landing gear problems which limited the airfields from which it could operate. These were resolved, and on August 8, 1946 the prototype flew for the first time. XB-36 Peacemaker during its first flight, 1946. US Air Force Refining the Aircraft A second prototype was soon built which incorporated a bubble canopy. This configuration was adopted for future production models. While 21 B-36As were delivered to the US Air Force in 1948, these were largely for testing and the bulk were later converted to RB-36E reconnaissance aircraft. The following year, the first B-36Bs were introduced into USAF bomber squadrons. Though the aircraft met the 1941 specifications, they were plagued by engine fires and maintenance issues. Working to improve the B-36, Convair later added four General Electric J47-19 jet engines to the aircraft mounted in twin pods near the wingtips. Dubbed the B-36D, this variant possessed a greater top speed, but the use of the jet engines increased fuel consumption and reduced range. As a result, their use was typically limited to takeoffs and attack runs. With the development of early air-to-air missiles, the USAF began to feel that the B-36s guns were obsolete. Beginning in 1954, the B-36 fleet underwent a series of Featherweight programs which eliminated the defensive armament and other features with the goal of reducing weight and increasing the range and ceiling. Operational History Though largely obsolete when it entered service in 1949, the B-36 became a key asset for the Strategic Air Command due to its long range and bomb capacity. The only aircraft in the American inventory capable of carrying the first generation of nuclear weapons, the B-36 force was relentlessly drilled by SAC chief General Curtis LeMay. Criticized for being an expensive blunder due to its poor maintenance record, the B-36 survived a funding war with the US Navy which also sought to fulfill the nuclear delivery role. During this period, the B-47 Stratojet was in development though even when introduced in 1953, its range was inferior to the B-36. Due to the size of the aircraft, few SAC bases possessed hangars large enough for the B-36. As a result, the majority of the aircrafts maintenance was conducted outside. This was complicated by the fact that bulk of the B-36 fleet was stationed in the northern United States, Alaska, and the Arctic in order to shorten the flight to targets in the Soviet Union and where the weather was often severe. In the air, the B-36 was considered a rather ungainly aircraft to fly due its size. RB-36D Peacemaker in flight,. US Air Force Reconnaissance Variant In addition to the bomber variants of the B-36, the RB-36 reconnaissance type provided valuable service during its career. Initially capable of flying above Soviet air defenses, the RB-36 carried a variety of cameras and electronic equipment. Possessing a crew of 22, the type saw service in the Far East during the Korean War, though it did not conduct overflights of North Korea. The RB-36 was retained by SAC until 1959. While the RB-36 saw some combat-related usage, the B-36 never fired a shot in anger during its career. With the advent of jet interceptors capable of reaching high-altitude, such as the MiG-15, the B-36s brief career began to come to a close. Assessing American needs after the Korean War, President Dwight D. Eisenhower directed resources to SAC which allowed for the accelerated replacement of the B-29/50 with the B-47 as well as large orders of the new B-52 Stratofortress to replace the B-36. As the B-52 began entering service in 1955, large numbers of B-36s were retired and scrapped. By 1959, the B-36 had been removed from service.

The Kite Runner - How Does the Environment Shape the...

The Kite Runner is a film based on the first novel of Khaled Hosseini, which was published in 2003 and became a bestseller, thus was translated to many different languages and spread around the world, becoming a discussion topic for quite a while. One of the reasons why this book is so rich and attractive is the variety of characters, which are all born in Afghanistan and spent at least most of their childhood there, but at the same time have different views, virtues and experience. And those characters, depending on the generation they belong to, are shaped by particular circumstances, political and historical events. To begin with, there could be 3 different generations outlined in the film and the two representatives of the â€Å"oldest†Ã¢â‚¬ ¦show more content†¦So after emigrating to the United States of America, Baba constantly lives with his memories of glorious years spent in Afghanistan and with the desire to come back to his motherland one day. Completely by different circumstances are the members of the middle generation shaped – Amir, Hassan and Assef. Their childhood covers the transitional part of Afghanistan’s 20-th century history. Of course, the boys are really different in nature, but Soviet occupation is what caused such different roads to be chosen by the three characters. And that huge change in their lives determined who they are going to grow into as adults. The first character Assef stayed in Afghanistan and some how adapted to the new political reality, which was actually quite suitable for his aggressive and sadistic-like character to develop. As a consequence Assef grew up from a bully of younger kids into a cruel and despotic member of the regime and continued to ruin lives of other people/ The second member of the middle generation Hassan also grew into an adult in Afghanistan. Although, his situation was completely different from the one that Assef had. All his life Hassan was pushed around and humiliated by others due to the fact that he is one of the Hazara descendants, who in Afghanistan are treated like none-humans. The constant fright helped him to become a strong man able to defend himself. However, in the end he was not able to defend himself and was killedShow MoreRelatedEssay about Culture and Clashes in Kite Runner1625 Words   |  7 PagesOn Culture, Clashes, and Kite Running In his novel, The Kite Runner, Khaled Hosseini depicts his homeland Afghanistan as a host to many different cultures and classes, such as Pashtun and Hazara, Sunni and Shiite, with this dichotomy of beliefs and attributes being powerful enough to shape diverse, sometimes negative relationships amongst the characters of the novel and their behavior to each other, as well as establish that individual’s identity. Each person interprets the impact of the role ofRead MoreReligion Is A Cultural System Of Behaviors, Practices, And Moral Standards1552 Words   |  7 Pagessplit of religions is exemplified through the characters in The Kite Runner. Amir, the main character and narrator, describes religion as a part of every day life in Afghanistan, both positively and negatively. Sunni Muslim’s make up majority of the population, leading to their dominance over the Shi’a’s. Specifically, Amir, Baba, and Assef illustrate their supremacy over Shi’as in gener al, especially Hassan and Ali. Throughout Hosseini s The Kite Runner, the division of Sunni and Shi a religionsRead MoreThe Kite Runner Analysis2163 Words   |  9 Pagesnovels A Complicated Kindness and The Kite Runner convey that identities are socially constructed. The following factors shape identity: parenting, conflict, culture, gender, and genetics. These factors all intertwine and are the primary influencers for developing the protagonists identity. Furthermore, this is formed by the people that surround a person from their cultural stereotypes, how they teach others, and how a person learns. This essay will discuss how these factors affect the protagonist’sRead MoreFrankestein and The Kite Runner1610 Words   |  6 PagesIn the novels Frankenstein by Mary Shelley and The Kite Runner by Khaled Hosseini, both protagonists; Victor Frankenstein and Amir, share similar characteristics and how their characteristics effect their lives and the lives around them. Both V. Fr ankenstein and Amir act as cowards in many dilemmas which affect their lives and the people they know tremendously. As well both characters are very ambitious, they use their ambition to try and reach their goals; some of which seem outrageous. Both malesRead MoreGp Essay Mainpoints24643 Words   |  99 PagesSingapore: Culture 4. Environment a. Developed vs. Developing b. Should environment be saved at all costs c. Are we doing enough to save the environment? d. Main reasons for environmental problems nowadays 5. Religion a. Religion divides more than it unites b. Religion and politics c. Science and religion 6. Terrorism a. Can terrorism ever be eradicated? 7. Sports a. True purpose of sports nowadays b. Sports and Media 8. Foreign Aid a. How effective is ForeignRead MoreDeveloping Management Skills404131 Words   |  1617 PagesIndividual Differences 21 Summary 23 SUPPLEMENTARY MATERIAL 24 Diagnostic Survey and Exercises 24 Personal Assessment of Management Skills (PAMS) 24 What Does It Take to Be an Effective Manager? 28 SSS Software In-Basket Exercise 30 SCORING KEY AND COMPARISON DATA 42 Personal Assessment of Management Skills 42 Scoring Key 42 Comparison Data 42 What Does It Take to Be an Effective Manager? 43 SSS Software In-Basket Exercise 43 PART I 1 PERSONAL SKILLS 44 45 DEVELOPING SELF-AWARENESS SKILL

The American Dream - 988 Words

The things we wish to see, reach, and experience in this life never really come into full motion. That is why life can be classified as a sad carapace on our exteriors as people. Realistically we attempt to better ourselves, looking for new opportunities to advance in job market; with aspirations to move up in the social hierarchy. Thought realities continue to show how frail we are as individuals. However, should this be the premise our break-point, to give up, throw in the towel? If so than I am quite sure humanity and this ideal notion of the American dream is a thing of the past. Why should individuals even brother attending school, starting a family, and obtaining a job? Has this really become the norm? Without a job and without money from said job it would practically be impossible to survive. Unless you are being supported by family member or your family is wealthy, but unlike wealthy families working class families still struggle. As human beings, with the knowledge we posses s today how can we allow for that burden to be placed on our loved ones. The thing is we can’t, but the question we have to ask ourselves: are we to become drones working two to three jobs to make ends meet? This is also unacceptable, but this is the only choice that’s viable, sometimes in life its do or die: a concept life has delved onto individuals since the beginning of time. Still the optimist in me believes we can become more than just working drones in a society that favors the rich. UnityShow MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreSuccess As One Of The American Dream1137 Words   |  5 PagesApril 2015 Success as One of The American Dream When we hear the word â€Å"success†, we often think of wealth and money. To some people, the embodiment of being success is earning a lot of money. In fact, the concept of success is primarily based on how much money a person earns. However, each person views the definition of success differently. One way to define success is something that has more to do with flash than it does with substance. John Wooden, an American basketball player and coach viewRead MoreJim Cullen And The American Dream2081 Words   |  9 Pages The American Dream, as defined by Cullen, is starting your goal off with a little and ending with more; it s like a business, you invest in it in order to gain more money. Usually, people will define the American Dream as being able to achieve your goal because everyone is offered opportunities. Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

Reflective Journal on Creating Sustainability in Organization

Questions: Q1 Week 1st slide Introducing sustainability. Why is sustainability a complex and controversial concept? Q2 Week 2nd slide The business case for sustainability In your view, what is the most compelling business case for sustainability? Why is this so? Q3 Week 3rd slide Leadership for sustainability Cavagnaro and Curiel (2012) propose that sustainability leadership starts with the individual. Do you agree with this statement? Please justify your answer. Q4 Week 4 slide. Sustainability models to think with Why do existing sustainability models emphasis systems thinking? Answers: Week 1: Introducing Sustainability As referred to in the given presentation, I learn that the sustainability concept is thoroughly based upon the context that individuals along with their communities comprise of social, economical, and environmental systems which remain in constant interaction and balance in order that the community continues functioning for benefits of the inhabitants. I agree to the fact that a society is said to be sustainable if it operates in a balanced way based on its strengths and endurance into the future, thereby providing a decent lifestyle to the members (Pinnington, 2011). The presentation stresses that the concept may be interpreted differently but uniquely it is a developmental approach which aims at balancing competing needs against environmental, economic, and social limitation awareness that a society faces. I have learnt that living with the existing environmental limits has been one of the key principals of sustainable development. One outcome of not abiding by it is climate change . But the focus of sustainability concept encompasses wider zone. It includes building of strong, potential, and healthy society. This refers to the need to satisfy diverse needs of all individuals in present or future communities, social cohesion, enhancement of personal wellbeing, and developing scopes for equal opportunities. I consider that sustainable development refers to the development which satisfies the necessity of the current community without sacrificing the capability of future generations for meeting own needs. It acknowledges me that sustainability is interpreted as triple bottom line such as economic, environmental, and social (Peter and Swilling, 2014). I gather knowledge that the way we approach development impacts everyone. The effects of our decisions as a society give real outcomes for lives of societal people. For instance, ineffective planning of communities may result in reduction the quality of life of societal people. The presentation teaches me that in or der to maintain sustainability at all the three levels, it is to be bore in mind that this would have a significant impact upon the lives of the communal people. Social sustainability encompasses aspects such as social justice, social capital, social responsibility, ethics, gender equality, cooperation, participation, social cohesion, trust, etc. Week 2: The Business Case for Sustainability The slide under this topic reflects upon the corporate sustainability concept. From the given presentation about the given topic, I learn that drivers for business sustainability includes greater visibility of social injustices or environmental damage, increased public awareness of social issues, societal needs for sustainability, governmental legislative mechanisms, and emergence of global mechanism for governance (Osbaldiston, 2013). I learn that some institutions are intensively dedicated to global sustainability like that of United Nations Environment Program, Center for Sustainable Economy, Institute for Business and Professional Ethics, etc. Some resistances exist in the path of sustainability like that of skepticism and suspicion of academic researchers. I completely agree that for realizing sustainability, initiatives are to be honed to particular situations of firms in distinct industries. Sustainability benefits corporate organizations in a number of ways, such as it reduce s risks as well as costs, increases legitimacy as well as reputation, stimulates innovation, creates competitive advantage, values, and also promotes financial performances. Some examples can be given in this regard. Lack of commitment of James Hardie towards sustainability had led him to pay $1.5 billion as penalty to the asbestos victims. Organizations like Ikea, Westpac, and 3M pays greater emphasis on the corporate sustainability. I can reflect the positive impacts of sustainability upon organizations like Forbes, Fortunes, Dow Jones, etc. I have witnessed the wider outline of an innovative way of interpreting corporate sustainability matters taking shape at considerable time(Newman-Storen, 2014). I have gained knowledge and thinking about the significant relationship amidst environmental management as well as corporate performance, particularly in relating environmental management enhancements to financial value. As depicted in the presentation, the extra leverage brought about by active involvement of financial market players has been responsible in shifting the investment world towards alignment of objectives of corporate sustainability. The key elements identified in the process of attaining sustainability are active involvement of CEO, Board and Executive Team, etc. The presentation also emphasizes upon the need to inculcate positive culture and effective strategies to bring about assured sustainability in the organizations in the long run. It is also important to define improved efficiency within the value chain of an organization. Week 3: Leadership for Sustainability As depicted in the presentation, a leader is an individual who is solely responsible for crafting a definite vision as well as inspires people for achieving desired objectives of an organization against all those challenges arising along the way. A leader is one who inspires his members as well as supports them towards a better world. From the presentation, I learn that that the key attributes and styles of an effective leader for ensuring sustainability are that the leaders need to be systematic, understanding, and interdisciplinary. He needs to have emotional intelligence as well as caring attitude (Marshall, 2011). He needs to have a strong vision for making a difference. I learnt that the transition for sustainable operation is the greatest challenge a business will ever face. However, leadership is the key to bring about a positive change within the organization. Some of the leadership theories that are depicted in the presentation are Trait theory, behavioral theory, transactio nal leadership, participative leadership, situational theories, great man theory, and transformational leadership. Each of the type of leadership theories has been highlighted upon the presentation. I learn from the presentation that path to sustainable leadership involves cognitive intelligence, emotional intelligence, and systematic intelligence. Emotional intelligence refers to the type of social intelligence which involves the capability of monitoring own as well as others feelings for discriminating among them and using the information for guiding thoughts as well as actions. Systematic intelligence is the ability to perceive the whole as sum of sub parts that are interconnected. A society or an organization cannot achieve sustainability without thinking systematically. Some other leadership styles as depicted in the presentation are authentic leadership, ethical leadership, and servant leadership. Thus, it has been rightly stated by Cavagnaro and Curiel (Cullen, 2013) that sus tainability leadership initiates with an individual. An individual is responsible for the way he inculcates the leadership qualities or executes them. I totally justify with the statement as an individual must understand the need to be a leader in the organizational set up. Leadership qualities may be learnt but the best practice is to inculcate the qualities from within. In order to be an organizational leader, an individual needs to understand the urgency of the situation and act according to it. This refers to the need to satisfy diverse needs of all individuals in present or future communities, social cohesion, enhancement of personal wellbeing, and developing scopes for equal opportunities. I consider that sustainable development refers to the development which satisfies the necessity of the current community without sacrificing the capability of future generations for meeting own needs. Week 4: Sustainability models to think with Why do existing sustainability models emphasis systems thinking? Systems The main aim of sustainability models to emphasize upon systems thinking through modeling is to promote the results as well as process of visioning for moving the system successfully to a desired position. Models are said to focus techniques for creating visions which are viable as well as resilient, and are thereby crafted to continue with the sustainability principles. Sustainability models have certain attributes of models in general with constraints of resources based on which the system is built(Bottery, 2012). These models are likely to be heuristic and not predictive on account of the dependence upon normative interpretations of the specific system. System thinking or models produce static snapshots of the present system state or even dynamic representation of future cases which are anchored during the present situation. System thinking is greatly emphasized by sustainability models because of some key concepts that are core to those models. These are: All systems comprise of inter-connected parts since all the parts are connected to each other, hence any change in any part may affect the whole system. The system structure determines the respective behavior as because the attributes are specific to the system System behavior is an emergent phenomenon (Bullough and de Luque, 2014) Feedback loops control the dynamic behaviors of a system I learn from the presentation that path to sustainable leadership involves cognitive intelligence, emotional intelligence, and systematic intelligence. Emotional intelligence refers to the type of social intelligence which involves the capability of monitoring own as well as others feelings for discriminating among them and using the information for guiding thoughts as well as actions. Systematic intelligence is the ability to perceive the whole as sum of sub parts that are interconnected. References Bottery, M. (2012). Leadership, the Logic of Sufficiency and the Sustainability of Education.Educational Management Administration Leadership, 40(4), pp.449-463. Bullough, A. and de Luque, M. (2014). Women's participation in entrepreneurial and political leadership: The importance of culturally endorsed implicit leadership theories.Leadership, 11(1), pp.36-56. Cullen, J. (2013). Judi Marshall, Gill Coleman and Peter Reason, Leadership for sustainability: An action research approach,.Leadership, 9(2), pp.305-308. Marshall, J. (2011). En-gendering Notions of Leadership for Sustainability.Gender, Work Organization, 18(3), pp.263-281. Newman-Storen, R. (2014). Leadership in Sustainability: Creating an Interface between Creativity and Leadership Theory in Dealing with Wicked Problems.Sustainability, 6(9), pp.5955-5967. Osbaldiston, R. (2013). Synthesizing the Experiments and Theories of Conservation Psychology.Sustainability, 5(6), pp.2770-2795. Peter, C. and Swilling, M. (2014). Linking Complexity and Sustainability Theories: Implications for Modeling Sustainability Transitions.Sustainability, 6(3), pp.1594-1622. Pinnington, A. (2011). Leadership development: Applying the same leadership theories and development practices to different contexts?.Leadership, 7(3), pp.335-365.

Social Network Marketing Strategy Free Samples†MyAssignmenthelp.com

Question: Discuss about the Social Network Marketing Strategy. Answer: Introduction Kietzmann et al. (2011) notes that there has been a paradigm shift from the traditional marketing strategies. Businesses are now increasingly moving towards the use of social network to market their products. This has been so due to the favorable marketing environment that the platform offers. The over a million internet users at any given time and low-cost promotions have made companies turn their focus to social network as their primary marketing strategy. As a result, this paper is going to analyse how National Australia Bank (NAB) is using the social network platform to maintain an online presence and effectively enhance customer interaction and communicate with the general public. The report will also focus on the social network strategy being used by NAB Social media presence According to Lenhart et al (2010) use of social network platforms by the general public, teens and young adults have pushed organizations to rethink their marketing strategy to net new clients. One of those companies that have amended their plan to incorporate social network marketing as one of their key pillars is the National Australia Bank (NAB). To show how serious the company is about maintaining an online presence, it has developed a Social network command centre at their headquarters in Melbourne Australia. The command center is aimed at helping the bank manage social network interactions between it and its customers. This Bank has also launched a series of social network campaign aimed at making their customers and the general public of their online presence. For instance, the recent campaign by NAB dubbed Break up with your bank has seen customers welcoming the banks move to have an interaction with them through social network platforms such as Tweeter and Facebook. The campaign not only highlights the banks potential to reach out to potential online customers but also its ability to interact and understand their customers over social network channels. According to a survey done by financial brand (2011). NABS social network team receive at least 5000 comments on their social network pages monthly. In this, they can resolve over 500 customer service inquiries. Also, the report further reveals that NAB has been experiencing a growth of 10% in the number of customer service interactions it receives on their social network pages. NAB is believed to be one of the first banks in Australia to embrace the use of social network to improve customer interaction. In 2005 this organization opened its YouTube account and has been operational for more than ten years now. This means that NAB has received more video views on YouTube than any other Australian bank. Their Twitter presence is also remarkable as they have more followers on Twitter than most banks in the region. Analyzing its Facebook presence, NAB is still on the leading pack with over a 100,000 Likes on its Facebook account. The bank is also using the Face book page to run some promotional campaigns due to the large audience it enjoys in this platform. According to a social network survey by financial brand NABs social network community has grown exponentially since 2012 and now claims more than 140,000 followers on face book, twitter, and YouTube. Its content is also believed to reach over 15 million users (Gallaugher and Ransbotham, 2010). Social media audience Looking at the social network presence of NAB, having a large audience has enabled this bank to engage with their clients on a regular basis. The bank does not only use the platform to sell its product to existing and new customers but also to alert the clients on service issues. For instance, whenever there is a technical failure on Internet banking or ATMs that may affect service delivery, the bank uses its social network pages to share information concerning the crises. On Twitter NAB has been able to manage its audience in the most interactive way. The social network tool has also been used to communicate emergency information to clients and to respond to clients queries. NAB boasts of real-time solutions to its customers queries on this platform. Using Twitter NAB has made a name for itself as the only bank in Australia that engages its audience with immediate answers whenever they are faced with difficulty in using the banks products (Farrell, 2010). Social media marketing NAB social network campaign has catapulted the bank to another level when it comes to enhancing customer interaction and penetrating the larger Australian market. One of the key marketing strategies that are behind NABs social network success has been the use of guerrilla marketing tactics. This is clever and well-organised gimmicks that are meant to stir up social network buzz and improve the banks social network presence. An example of such a stunt is one in which they released a promotional campaign concerning usage of their atm. In this video found on their social network pages, NAB is championing of the installation of an ATM in their clients homes as a way of making it easy for them to make access their money. In this advert, customers are to join a contest that would see a luck customer getting the grand prize of having an ATM installed in their home and he should be willing to allow NAB broadcast their in-home ATM usage over the internet( Chui and Roberts, 2009) One thing that NAB is betting on is the peculiar nature consumers who enjoy watching crazy stunts and gimmicks online. Once they have watched this stories on other social network channels, any advertisement stunt posted by the bank on their social network platform draws more attention to the bank's social network pages. This eventually helps the bank in building its followers much faster than other banks in the region The development of a social network command centre by NABS enables the Bank to create a social network buzz that worked well with its strategy of penetrating the social network market. The bank is using the social network as a marketing tool to bring intimacy between them and their clients. NAB is now looking at a possibility of using the social network to market and respond to customer queries round the clock every day including weekends. This 24-hour service will be possible through social network since consumers can access social network pages any time as long as they have their phones and access to the internet. Ethics, privacy, and security Despite the intrinsic role being played by social network in the banking sector various ethical and privacy issues have risen. Banking is one of the financial sectors that privacy of clients data is key. However, use of social network has eroded customer data confidentiality that was being enjoyed by customers before the emergence of social network networks. Customer s details. Account information can now be posted and read by the entire world through this social network channels such as tweeter, Instagram, Facebook, etc (Dwyer, Hiltz. and Passerini, 2010).). Another ethical issue that banks have to contend with is the lack of proper social network policy that governs what is to be posted on this social network pages and what is to be avoided. For instance, NABs closest competitor Commonwealth Bank was recently criticized over its social network policy which called for the punishment of employees if they failed to report negative comments posted on the bank's social network pages by customers. This is one but many of the legal and ethical implications of the use of social network platforms that banks and other organizations have to contend with. Another ethical issue that results with the use of social network is the prevalence of pseudo or fake accounts. Cyber hackers have infiltrated the social network platform and now are targeting bank clients with and aim defraud them. These cyber fraudsters have come up with fake Twitter and Facebook accounts designed to convincing clients to give out their bank details and later swindle them of their savings. These accounts are opened with the name of banking institution such as NABS or Commonwealth Bank. Many customers have fallen into this trap, thinking their chatting with a genuine bank employee in the social network pages only to realize later they were being addressed by fraudsters who have opened fake social network accounts. Phishing has been seen as one of the security issues that arise from using social network platform and other forms of electronic communication. Banks operating social sites have found themselves victims of this vice that has become rampant and discouraged other players from incorporating social network marketing as part of their marketing strategy. Bose and Chung (2007), defines phishing as an illegal act of attempting to access confidential information such as passwords, credit card numbers, and usernames and bank account details by individuals pretending to be trustworthy entities over the internet. This individual may send messages alleging to come from genuine sites, banks and other renowned companies with an online presence. The messages are coined in such a way that they will prompt the receiver to release sensitive information concerning their bank accounts, credit card passwords or even log-ins to their internet banking. In phishing, the unsuspecting individuals are prompted to enter their private details into a fake website that is a look-alike of a genuine site. In other words, phishing can be described as a well-crafted system that cyber attackers use to fraud internet users. Among the effects of phishing include loss of customer privacy, financial losses and inn worst cases it might lead to denial of services since no company would want to continue running their services over the internet once they have been phished. Social media technologies NAB social network and control Centre uses the latest social network technology to help the bank manage its social network networks. The backbone of the social network and control center is built on two strong pillars, and these are; the Intel technology and the sales force marketing cloud. The command center is fitted with five large latest technology LCD screens which channel signals from the sales force that highlights what is trending on social networks and also assist in identifying and crisis that may be facing the bank. The social network center is considered as a visual room which projects and highlights the latest trends in the social network platform thus giving NAB an edge forward in coming up with social network strategy that would meet the ever-changing needs of the customers. The Bank has also been able to extend their penetration by coming up with nifty mobile applications that allow users to access bank products and comment on their services from anywhere, anytime Conclusions One feature that is evident with the social network platform is that this is a platform that evolves rapidly and incorporates new functionalities that are ever dynamic. Organizations that are planning to embrace this platform will, therefore, need to be creative and always think on their feet on the next strategy that will keep the afloat and buzz on this social pages. Different social network platforms have their strengths and weaknesses. As a result, banks will be required to settle on a strategy that would incorporate more than one social network service so as to maximize the vast opportunities being offered by the different social network platforms. The social network can be a business support tool for banks if used in the correct manner. Most banks are still reluctant to incorporate social network strategy in their marketing plan. However it is possible for this banks to come up with social network strategies by analysing how other business entities use social network to market their products online. Looking at NABs online presence, it is imperative to note that having more online followers has a positive effect on the growth of the business. The development of a social network command centre by NABS enables the Bank to create a social network buzz that worked well with its strategy of penetrating the social network market. The bank is using the social network as a marketing tool to bring intimacy between them and their clients. This means that more discussions online concerning the bank's product will eventually lead to more clients joining the bank hence increase in growth. Despite this, Banks should also be aware of the security threats and unethical behaviour that arise from the use of social network platform to market its products. Unethical activities over social network platforms can deprive users of their right to socialize, and in worst cases, they cannot do business. For instance, victims of phishing may lose ownership of their social network accounts, bank accounts, and credit card accounts to criminals since they have access to their confidential information. Phishing has also allowed criminals to conduct their criminal activities without being noticed. As they drive traffic towards their social network pages, banks should also put a lot of weight when it comes to protecting their customers from this security threats. This way they will be able to return the confidence of clients in accessing the ir online services and at the same time increase their market base exponentially. Studies by different scholars have further indicated that social network platforms are being used by organizations to seek new clients, enhance customer interaction and creating engagement with the public. Despite many organizations having adopted the use of social network as a business support tool, others are still reluctant on whether to onboard it as part of their business strategy. In summary social media marketing will continue to dominate marketing strategies for various organisations due to improvement in technology and the world becoming a global village connected by the internet (Cox, 2009). References Bose, I and Chung, A.( 2007). Unveiling the Mask of Phishing: Threats, Preventive Measures, and Responsibilities. Communications of the Association for Information Systems 544- Print. Baumbach, D. J. (2009). Web 2.0 and You.Knowledge Quest, 37 (4), 12-19. Bloemer, J., Ruyter, K. D. and Peeters, P. (1998). Investigating drivers of bank loyalty: the Chui, complex relationship between image, service quality and satisfaction. International Journal of Bank Marketing, 16 (7), 11. M., Miller, A. and Roberts, R., P. (2009). Six ways to make Web 2.0 work. McKinsey Quarterly Retrieved from: https://goo.gl/FqAz2 Cox, J. S. (2009). Social networking in the workplace. Paper360, 4 (6), 36-37. Culnan, M. J., McHugh, P. J. and Zubillaga, J. I. (2010). How Large U.S. Companies can use Twitter and Other Social network To Gain Business Value. MIS Quarterly Executive, 9 (4), 243-259. Deering, R. (2010) Suncorp's Social network Experiment Retrieved from://goo.gl/95bS9 Devitt, T. I.(2009). Social Networking and the Workplace?Orange County Business Journal, 32 (37) 23. Dwyer, C., Hiltz, S. R. and Passerini, K. (2010). Trust and Privacy Concern Within Social Networking Sites: A Comparison of Facebook and MySpace. In:Americas Conference on Information Systems (AMCIS), Keystone, Colorado. Farrell, K. L. (2010). Facebook and Twitter Are Nice, But Are They Compliant? ABA Bank Marketing, 42 (2), 26. Fortino, A. and Nayak, A. Year. An architecture for applying social networking to business. In, 2010. Gallaugher, J. and Ransbotham, S. (2010). Social network and customer dialog management at starbucks. 9 197-212. Haley, K. (2008). Social networking in business.NZ Business, 22, 40-41. Hanna, R., Rohm, A. and Crittenden, V. L. (2011). We're all connected: The power of the social network ecosystem. Business Horizons, Article in the Press. Kamel Boulos, M. N. and Wheeler, S. (2007). The emerging Web 2.0 social software: an enabling suite of sociable technologies in health and health care education. Health Information and Libraries Journal, 24 (1) 2-23. Kaplan, A. M. and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social network.Business Horizons, 53 (1),59-68. Kietzmann, J. H., Hermkens, K., McCarthy, I. P. and Silvestre, B. S.(2011). Social network? Get serious! Understanding the functional building blocks of social network.Business Horizons, 54 (3) 241-251. Lee, J. (2011).CBA, Westpac, ANZ, NAB compete for Facebook fans, Twitter followers Retrieved from: Available: https://goo.gl/xrgAV Leitch, S. and Warren, M. (2011).The Ethics of Personal Information upon Facebook,IGI Global. Lenhart, A., Purcell, K., Smith, A. and Zickuhr, K.(2010). Social network and Mobile Internet Use Among teens and Young Adults. PEW Interent and American Life Project,Washington. LoLiang, K., Mahamad, O.Ramayah, T.and Mosahab, R.( 2010). The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia. International Journal of Marketing Studies, 2 (2) 57-66. Lohman, T. (2011). NAB reports online banking login issues. ComputerWorld. IDG Communications, online